Bicycle brand Merida is as well-known as it is popular with the cycling community. So we’re pleased to have with us someone instrumental in this success, especially in the Swiss region: Luca Cereghetti, head of marketing at Belimport, the Swiss distributor of Merida. He makes sure that your next Merida bike hits the shelves of a Swiss dealer near your. We didn’t hold back and subjected Luca to a tough (and quite long) CUBE interview. But read for yourself.
Elisabeth Brandau is not only Germany’s MTB marathon champion, but also our professional coach for the Bike Camps next summer. Right now, she is preparing to qualify for the 2012 Olympic Games. But she made the time to tell us how to best get through the winter as a biker and to shape up for the Olympics.